With the widespread emergence of OpenAI’s large language model-based ChatGPT platform in late 2022, a considerable amount of public attention and private capital have been showered on generative artificial intelligence over the past year. The technology has spawned no end of human speculation about AI’s potential, including around the provenance of its various verbal and visual outputs. By now, exchanges with AI-powered language models have become common on social media, and it is easy enough to “ask” AI and get a plausible-sounding answer about anything, even AI. ChatGPT is hardly wrong here, and just as the technology has evolved rapidly in recent years, laws are likely to adapt and follow. PYMNTS has interviewed leading experts in the field — human ones — to learn more about this technology and how, if at all, it should be regulated. Most observers of generative AI underscore the need for regulators globally to adopt a nuanced approach to AI regulation.