AI shopping agents from OpenAI, Google, and Microsoft are reshaping ecommerce, enabling consumers to search and purchase through chatbots. OpenAI's new Agent can autonomously navigate websites to complete orders, while Perplexity and Google enhance product discovery. Profound co-founder James Cadwallader notes this paradigm shift could mean consumers may bypass retailer sites entirely. Analysts forecast traditional search volumes will drop by 25% in 2026 due to these innovations, underscoring the changing retail landscape.