BI tools empower MSMEs to extract meaningful information from their operational and market data. Firstly, these tools provide robust data visualization capabilities, allowing MSMEs to comprehend complex information easily and make informed decisions. Customizable dashboards enable a quick overview of key performance indicators, aiding in monitoring business health. BI tools also offer data integration. Furthermore, self-service analytics is a key feature, empowering non-technical users within MSMEs to generate reports and conduct analyses independently. Another crucial aspect is predictive analytics, which allows MSMEs to forecast trends and anticipate future market conditions. In summary, the absence of a strong business intelligence framework leaves MSMEs vulnerable to suboptimal decision-making, operational inefficiencies, and a limited ability to adapt to the dynamic business environment, potentially hindering their overall growth and competitiveness.