Urban SMBs have experienced steady growth in March 2025, with only 15% reporting declining revenue compared to 30% in rural areas. This growth is fueled by the recovery of urban industries like hospitality, retail, and professional services. However, the shift in workplace dynamics and the impact of hybrid work arrangements have presented challenges. Despite these, urban SMBs remain optimistic about their future and are increasingly turning to digital commerce and omnichannel strategies. They are also embracing payment innovations to manage cash flow and respond to market changes.