Salesforce launched a B2B Commerce suite featuring Buyer Agent, an AI-powered assistant accessible via WhatsApp and SMS. The agent handles product discovery, order management, and purchases conversationally without sales reps. It includes intent-driven AI search that understands natural language beyond keywords. Quote-to-Cart converts approved quotes directly to checkout. Mobile Publisher enables branded apps for native experiences. Headless architecture speeds new storefront launches. The suite addresses multi-channel buying journeys, reducing friction in B2B transactions. It integrates with Agentforce for unified data and actions. This aims to improve efficiency and conversion in complex procurement processes.
Salesforce launched a B2B Commerce suite featuring Buyer Agent, an AI-powered assistant accessible via WhatsApp and SMS. The agent handles product discovery, order management, and purchases conversationally without sales reps. It includes intent-driven AI search that understands natural language beyond keywords. Quote-to-Cart converts approved quotes directly to checkout. Mobile Publisher enables branded apps for native experiences. Headless architecture speeds new storefront launches. The suite addresses multi-channel buying journeys, reducing friction in B2B transactions. It integrates with Agentforce for unified data and actions. This aims to improve efficiency and conversion in complex procurement processes.