Salesforce has signed a definitive agreement to acquire Loops, an AI-powered analytics platform that continuously monitors business performance, explains changes in key metrics and identifies improvement opportunities. Media reports value the deal at about $30 million; Salesforce did not disclose terms. Loops uses machine learning and can be triggered from Slack and email to track KPIs, detect anomalies, and surface the factors driving business changes. Salesforce plans to integrate the technology and specialized talent into Tableau after the deal closes, advancing its agentic analytics strategy so customers can move from insight to action in the flow of work. Tableau executive Mark Recher said the capabilities will help teams uncover performance drivers and act faster. Loops CEO Tom Laufer said the combination will make the analytics approach available at greater scale. The transaction is expected to close in early November of Salesforce’s fiscal 2027.
Salesforce has signed a definitive agreement to acquire Loops, an AI-powered analytics platform that continuously monitors business performance, explains changes in key metrics and identifies improvement opportunities. Media reports value the deal at about $30 million; Salesforce did not disclose terms. Loops uses machine learning and can be triggered from Slack and email to track KPIs, detect anomalies, and surface the factors driving business changes. Salesforce plans to integrate the technology and specialized talent into Tableau after the deal closes, advancing its agentic analytics strategy so customers can move from insight to action in the flow of work. Tableau executive Mark Recher said the capabilities will help teams uncover performance drivers and act faster. Loops CEO Tom Laufer said the combination will make the analytics approach available at greater scale. The transaction is expected to close in early November of Salesforce’s fiscal 2027.