Salesforce has led a $166 million investment in HR technology company HiBob. Farallon Capital Management also took part in the round. HiBob plans to use the funds to speed up its product, technology and AI work. The company focuses on what it calls organisational intelligence. That means using workforce data and people context to help businesses understand how teams operate and make decisions. CEO Ronni Zehavi said trusted people context will matter more as employees and AI systems work side by side. The investment comes as HR platforms move beyond basic admin tasks toward generating useful insights from workforce information. Salesforce’s involvement points to closer links between customer data systems and people data. Industry voices noted the need for clear visibility into roles, skills and decision rights as AI tools spread.
Salesforce has led a $166 million investment in HR technology company HiBob. Farallon Capital Management also took part in the round. HiBob plans to use the funds to speed up its product, technology and AI work. The company focuses on what it calls organisational intelligence. That means using workforce data and people context to help businesses understand how teams operate and make decisions. CEO Ronni Zehavi said trusted people context will matter more as employees and AI systems work side by side. The investment comes as HR platforms move beyond basic admin tasks toward generating useful insights from workforce information. Salesforce’s involvement points to closer links between customer data systems and people data. Industry voices noted the need for clear visibility into roles, skills and decision rights as AI tools spread.