CES 2026, running January 6-9, showcases a shift in focus as automakers scale back electric vehicle (EV) launches amid changing policies. Many have abandoned new EV plans, influenced by reduced incentives from the Trump administration. However, advancements in autonomous vehicles are highlighted by Tesla's robotaxi service and Waymo's expansion. Boston Consulting Group's Felix Stellmaszek emphasizes cost competitiveness as a major theme this year, reflecting the industry's strategic pivot to autonomous technologies.