Shiprocket, an e-commerce enablement firm, has introduced "Shiprocket Amplify," an influencer marketing solution in partnership with One Impression, an influencer marketing agency. This service offers small and medium-sized businesses (SMBs) in India a comprehensive influencer marketing tool to create influencer-generated content and compelling narratives that extend beyond individual campaigns. Shiprocket Amplify aims to simplify influencer marketing for merchants by eliminating the complexities of dealing with influencer marketing agencies. It provides integrated functionalities and tools such as social analytics, allowing real-time performance monitoring across all campaigns from a single dashboard. This initiative comes as social commerce gains prominence in India, offering SMBs the opportunity to drive higher returns on investment (ROIs) across social media platforms.