Micro, small, and medium enterprises (MSMEs) in India face significant challenges in securing business loans, primarily due to their perceived high risk and complex loan application processes. However, the emergence of digital lenders is reshaping this landscape, streamlining the loan application process and significantly reducing turnaround times (TATs) from weeks to hours. Digital lenders leverage user-friendly digital platforms, allowing MSMEs to apply online without the need for physical visits and extensive paperwork. These lenders focus on accessibility, speed, and simplicity, employing technology and software solutions for seamless onboarding, underwriting, risk assessment, and loan management. Digital lenders are transforming the lending landscape in India by offering personalized loan offerings and simplifying complex documentation, particularly for MSMEs in tier-2 and -3 towns.