Anticipating the future is crucial for small business success. But it may be especially challenging this year since there are so many innovations and potential changes in areas like community building, personalization, finances, marketing, technology, and more. To help figure it out, I asked several small business experts to share their insights on 2024 trends to better prepare you to navigate our ever-evolving entrepreneurial world. Businesses of all sizes will make fostering the growth of their local communities a top priority in 2024. It’s of strategic importance and can provide a competitive advantage. As businesses, we are all responsible for building stronger economies and more resilient communities. The “customer is always right” mantra is one many business owners know, abide by, and incorporate into their company cultures. Entrepreneurs will seek tools to help them go the extra mile for their customers.