SMEs are struggling to secure business insurance products due to their needs and risk profile falling outside the traditional scope of coverage. Dr. Enoch Omololu, CEO of Savvy New Canadians, explains that small businesses often view insurance as a discretionary expenditure due to inflation and higher costs of living. Rising premiums have made it difficult for SMEs to navigate unsteady economic conditions. The best way for brokers to find comprehensive insurance options for clients comes down to the risk assessment and profiling stage. By understanding a client's unique risks and providing relevant information, brokers can tailor their services to individualized needs. Proactive brokers should tap into their professional network to offer solutions, creating a more cyclical business opportunity and showing that even if the broker cannot solve a problem themselves, they will still provide customer service and set them on a path to success.