According to tiktokeconomicimpact.com, 53,000 businesses in the state actively use the app. Around 40,000 Oklahoma jobs benefit from TikTok, and $200 million was contributed to the state's gross domestic product (GDP) by SMB activity in 2023. 75% of SMBs in Oklahoma report their sales increased after promoting their products and services on the app. Around 67% said they sold out and have attracted new investors.