Tata Consultancy Services Ltd. is betting on its partnership with Microsoft Corp. to develop artificial intelligence-based software services for clients, seeking to win higher margins to fuel growth. Asia’s biggest outsourcer has deepened its collaboration with Azure OpenAI, the association between Microsoft and Sam Altman-led OpenAI. It’s also using the cloud-based AI tool GitHub Copilot to offer solutions such as fraud detection to financial services clients or personalized customer service to retailers. Services that leverage this partnership could help TCS improve margins, Chief Executive Officer K. Krithivasan told Bloomberg News in an interview. ‘We work along with Microsoft in building industry-specific solutions that we can take to market together,’ said Krithivasan. ‘The only thing is, when does it gain a critical mass to make a difference to your overall market? We believe it will take at least a couple of quarters before it reaches some sort of material number.’