Chinese tech giants Tencent and Douyin are launching initiatives to assist export manufacturers in targeting domestic consumers, responding to weakening global demand. Tencent's WeChat platform will provide marketing tools and consumer insights, while Douyin, TikTok's Chinese counterpart, plans to help manufacturers develop products specifically for local markets. The collaboration aims to support struggling exporters by facilitating their transition to domestic sales channels, leveraging the platforms' extensive user bases and advanced e-commerce capabilities.