Tech Mahindra and Amazon Web Services (AWS) have partnered to create a sports cloud platform, aiming to enhance digital capabilities for sports organizations and deliver immersive experiences to fans globally. This collaboration enables Tech Mahindra's access to AWS resources, facilitating joint go-to-market initiatives. The sports cloud platform addresses the growing demand for enhanced sports experiences, incorporating IoT for stadium management and providing data-driven insights. Use cases include content engagement, customer data management, sports analytics, and immersive fan experiences using AR/VR and metaverse gamification. The offering, powered by AWS technologies, aims to transform digital properties of sports teams and generate new revenue streams. Punjab Kings, an Indian Cricket team, is already leveraging Tech Mahindra's sports cloud to engage fans. The platform utilizes real-time analytics, AI, machine learning, and AWS native services for an elevated fan experience.