In 2024, C-suite leaders must understand their company's risk landscape, including cyber threats that can impact reputation, employee and customer data, and financial bottom lines. Small to medium-sized businesses (SMBs) are facing escalating ransomware attacks, and resilience against these threats is not just technological but also strategic. Threat actors are shifting from traditional data exfiltration methods to exploiting vulnerabilities like CitrixBleed for financial gain. Ransomware collectives like CL0P are actively developing zero-day exploits, leading to an annual rise in victim counts. To protect their organization, leaders must establish comprehensive response protocols that emphasize speed and effectiveness. Establishing a culture of rapid response and adaptability enhances the company's overall cyber posture and better positions it to counter zero-day exploitation. The integration of artificial intelligence (AI) into corporate technology stacks is also a trend.