Mikel Lindsaar, CEO of StoreConnect, explains how eCommerce, as it exists today for SMBs, has hit a brick wall. Without integration with CRM, CMS, POS, real-time inventory, multiple stores, and channels, an eCommerce platform becomes difficult to navigate, and customers will abandon shopping carts and take their business elsewhere. SMBs struggling with limited budgets for essential business tools need a unified platform that keeps their companies running smoothly and their customers happy. With the introduction of their Customer CommerceTM Health Check, StoreConnect provides a platform built for SMBs that allows them to build lasting customer relationships. Ipsos conducted a recent study on the current state of retail brands, revealing a seismic shift in consumer behavior, with one-third of consumers shopping online rather than in-store for product categories such as books, entertainment, home decor, furnishings, and clothing.