Instagram's Threads is quickly closing in on competitor X, with 115.1 million daily active users in June 2025, reflecting a significant 127.8% year-over-year growth, according to Similarweb. X followed closely with 132 million daily active users but experienced a decline of 15.2% annually. Notably, the decentralized network Bluesky grew 372.5% year-over-year, yet only counts 4.1 million daily users. As Threads gains momentum, it may increasingly compete for advertising revenue against X.
Instagram's Threads is quickly closing in on competitor X, with 115.1 million daily active users in June 2025, reflecting a significant 127.8% year-over-year growth, according to Similarweb. X followed closely with 132 million daily active users but experienced a decline of 15.2% annually. Notably, the decentralized network Bluesky grew 372.5% year-over-year, yet only counts 4.1 million daily users. As Threads gains momentum, it may increasingly compete for advertising revenue against X.