According to Omdia's latest consumer survey, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the USA. These platforms have outpaced Instagram, Facebook, and Netflix, solidifying their dominance across the video landscape. In 2024, TikTok led global rankings, amassing $63.3 billion (including China), nearly doubling YouTube's global advertising revenue of $33.3 billion.
According to Omdia's latest consumer survey, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the USA. These platforms have outpaced Instagram, Facebook, and Netflix, solidifying their dominance across the video landscape. In 2024, TikTok led global rankings, amassing $63.3 billion (including China), nearly doubling YouTube's global advertising revenue of $33.3 billion.