The UK’s Competition and Markets Authority (CMA) is exploring a designation that may require Google to enhance competition in search services. Proposals include offering alternative search options, fair ranking principles, and greater control for publishers over content usage in AI services. CMA chief Sarah Cardell highlighted that UK businesses spent over £33,000 per advertiser last year on Google ads, arguing for improved competition and innovation. A decision on the designation is expected by October 13.
The UK’s Competition and Markets Authority (CMA) is exploring a designation that may require Google to enhance competition in search services. Proposals include offering alternative search options, fair ranking principles, and greater control for publishers over content usage in AI services. CMA chief Sarah Cardell highlighted that UK businesses spent over £33,000 per advertiser last year on Google ads, arguing for improved competition and innovation. A decision on the designation is expected by October 13.