Black Friday sales in the United States grew 3.4% compared to last year, according to preliminary data from Mastercard SpendingPulse. Shoppers increasingly turned to online platforms for their holiday purchases, with e-commerce sales driving much of the growth on Black Friday. Key gift sectors such as apparel, electronics, and jewelry performed strongly, with apparel seeing significant gains online.
Black Friday sales in the United States grew 3.4% compared to last year, according to preliminary data from Mastercard SpendingPulse. Shoppers increasingly turned to online platforms for their holiday purchases, with e-commerce sales driving much of the growth on Black Friday. Key gift sectors such as apparel, electronics, and jewelry performed strongly, with apparel seeing significant gains online.