Vodafone Idea has signed an MoU with West Bengal State Export Promotion Society to accelerate digital adoption among MSMEs through their "Ready for Next" program. The initiative, which has already helped 190,000 businesses assess digital maturity, will provide assessment tools, training, and webinars in local languages. EVP Rajeev Mehta highlighted MSMEs' 30% contribution to India's GDP, while Principal Secretary Rajesh Pandey emphasized the program's focus on empowering rural artisans and women entrepreneurs through technological advancement.