The emergence of features like Stories and Reels on platforms like Instagram and Facebook is a clear indication that these platforms are adapting to the evolving viewing behavior of users. While videos provide a unique and effective way for brands to engage with their target audience, this presents a distinct challenge for marketers. Understanding your target audience is the first and foremost step. Before you embark on creating your video content, it’s imperative to set clear goals. Your videos should not only capture the attention of your audience but also provide them with real value. Also, it’s essential to ensure your videos are optimized for small screens. Storytelling is an influential tool in the realm of video marketing. Develop a compelling narrative that connects with your audience on a personal level, making your brand relatable and memorable. In the B2B arena, 79% of individuals admit to making purchases through software or apps due to the influence of videos.