Amid busy schedules and constant demands, consumers are consistently in search of ways to maximize their time and handle multiple tasks with ease. Consumers, now own an average of six connected devices, with millennials and higher-income individuals leading with seven devices, according to PYMNTS Intelligence. Smartphones are owned by 85% of consumers, while smartwatches and smart home devices like refrigerators are increasingly popular. The study reveals that 26% of consumers multitask with connected devices, and Gen Z excels at blending work and leisure. The demand for connected buying experiences has risen, with one-third interested in integrated buying experiences combining shopping with entertainment. Firework's AI Virtual Assistant (AVA) is highlighted as an example, offering real-time sales assistance and customer support, using AI and a digital human avatar for personalized interactions and virtual shopping experiences.