Google is intensifying its fight against AI-generated content and SEO manipulation with a new update to its search results. Targeting scaled content creation and spammy practices, Google aims to prioritize human-created, helpful content. Small businesses relying on AI-driven marketing automation platforms may face challenges, as Google de-indexes pages abusing automation or SEO loopholes. While not all automated content will be penalized, businesses should prioritize authentic, consumer-focused content creation. Upholding quality standards is essential, as Google's aggressive stance necessitates a shift towards genuine engagement strategies over SEO manipulation. Going forward, small business owners must be intentional in their application of AI, automation, and SEO. Not only will this protect them from future, more restrictive updates, but it will also be more effective at boosting engagement than any amount of spam.