Small businesses today must prioritize having a website for credibility and accessibility. Christine Telyan, founder of UENI, emphasizes the importance of user experience, clear calls to action, and search engine optimization (SEO) for website success. Costs vary, with DIY options starting at $20-$50 monthly and professional services requiring an upfront investment of $1,000 or more. Design trends focus on minimalism, mobile optimization, and avoiding generic stock imagery. Initial website content should include services, pricing, an About Us section, testimonials, and FAQs, updated regularly for relevance. SEO involves optimizing content for relevance and authority, with tools like Google Business Profile and backlinks. Analyzing website performance is essential, tracking metrics like visits, calls, bookings, and sales. Ultimately, a website's value extends beyond direct transactions, impacting overall customer engagement and business success.