Meta is introducing monetization features on WhatsApp, including Status Ads and Promoted Channels, currently in beta for select users. Status Ads function similarly to Instagram Stories, allowing business accounts to post sponsored content between friend updates, with options for users to block specific advertisers. Promoted Channels will enhance public channel visibility within WhatsApp. Meta asserts these changes won't compromise user privacy, marking a significant expansion into advertising and creator monetization for the platform.
Meta is introducing monetization features on WhatsApp, including Status Ads and Promoted Channels, currently in beta for select users. Status Ads function similarly to Instagram Stories, allowing business accounts to post sponsored content between friend updates, with options for users to block specific advertisers. Promoted Channels will enhance public channel visibility within WhatsApp. Meta asserts these changes won't compromise user privacy, marking a significant expansion into advertising and creator monetization for the platform.