Cox Media Group (CMG), a marketing company whose clients include Facebook, Amazon, and Google, has admitted that it listens to users' smartphone conversations and uses AI to articulate data and later place advertisements. The firm stated that its “Active Listening” software uses AI to “capture real-time intent data by listening to our conversations.” Advertisers can pair this voice data with behavioral data to target in-market consumers.
Cox Media Group (CMG), a marketing company whose clients include Facebook, Amazon, and Google, has admitted that it listens to users' smartphone conversations and uses AI to articulate data and later place advertisements. The firm stated that its “Active Listening” software uses AI to “capture real-time intent data by listening to our conversations.” Advertisers can pair this voice data with behavioral data to target in-market consumers.