YouTube has introduced its ‘Hype’ feature in India, enabling viewers to enhance the visibility of videos from creators with 500 to 500,000 subscribers. This new tool allows fans to "hype" videos during the first week post-publication and three additional hype actions weekly. Accumulated points elevate these videos in the leaderboard, promoting them in the YouTube ‘Explore’ section. Over 5 million hyping actions were recorded in a beta trial across Turkey, Taiwan, and Brazil.
YouTube has introduced its ‘Hype’ feature in India, enabling viewers to enhance the visibility of videos from creators with 500 to 500,000 subscribers. This new tool allows fans to "hype" videos during the first week post-publication and three additional hype actions weekly. Accumulated points elevate these videos in the leaderboard, promoting them in the YouTube ‘Explore’ section. Over 5 million hyping actions were recorded in a beta trial across Turkey, Taiwan, and Brazil.