YouTube said on Tuesday that it will soon allow users to request that artificial intelligence-created imposters be removed from the platform and will require labels on videos featuring realistic-looking ""synthetic"" content. New rules aimed at AI-generated video material will go into force in the coming months as fears mount over the technology being abused to promote scams and misinformation, or even to falsely depict people appearing in pornography. ""We'll make it possible to request the removal of AI-generated or other synthetic or manipulated content that simulates an identifiable individual, including their face or voice,"" said YouTube product management vice presidents Emily Moxley and Jennifer Flannery O'Connor. In evaluating removal requests, the Alphabet-owned site will consider whether videos are parodies and whether the real people depicted can be identified.