Zerodha's CEO, Nithin Kamath, highlights the growing threat of AI, specifically deepfakes, in a video. He discusses the challenges banks and financial institutions may face in verifying customer identities as deepfake technology advances. Kamath expresses concern about the difficulty in distinguishing between real and AI-generated individuals during customer onboarding, especially for banks with strict regulatory requirements. Kamath mentions the current practices involving document verification and facial recognition through webcams, but with improving deepfake technology, he anticipates increased difficulty in validating the authenticity of individuals. The post accompanying the video underscores the potential impact on the sector's growth. Kamath concludes by revealing that the video itself is a deepfake, emphasizing the urgency of addressing this issue.