Zoho plans to increase its share of the enterprise application business, which has higher revenue potential, pivoting from its traditional focus on small and medium-sized businesses. The software as a service (SaaS) company’s chief executive, Mani Vembu, said that the company plans to move upmarket with domain-specific app platforms rather than position itself as a SaaS vendor. Zoho is also undertaking agentic AI projects across different functions like coding, marketing, etc.
Zoho plans to increase its share of the enterprise application business, which has higher revenue potential, pivoting from its traditional focus on small and medium-sized businesses. The software as a service (SaaS) company’s chief executive, Mani Vembu, said that the company plans to move upmarket with domain-specific app platforms rather than position itself as a SaaS vendor. Zoho is also undertaking agentic AI projects across different functions like coding, marketing, etc.