With more businesses moving online and needing tools to manage inventory, orders, and analytics while enhancing the customer experience, the retail software-as-a-service (SaaS) market is changing. In 2022, Krishnan Naranapatty created Zupain to address this. The company offers micro-entrepreneurs and small enterprises a platform to develop and maintain e-commerce websites without technical expertise. To help firms function more effectively, the platform provides analytics, order processing, and inventory management.