Iconic U.S. companies, including Amazon, American Express, and Chipotle, have successfully pivoted to meet changing market demands. Amazon, initially an online bookstore, evolved into a global e-commerce and cloud computing giant. American Express transitioned from express mail to a financial services giant. Chipotle invested in drive-thru pickup lanes in 2020, boosting mobile orders. Corning, known for glass production, diversified into cookware, optical fiber, and smartphone glass. IBM shifted from hardware to software and IT consulting in the 1990s. Netflix transformed from a DVD rental service to a streaming content powerhouse in 2007. Play-Doh shifted from a wallpaper cleaner to a beloved children's modeling clay. Starbucks transitioned from selling coffee beans to a global coffeehouse chain, emphasizing technology. YouTube, initially a dating website, adapted to become a video-sharing platform. Apple rebounded under Steve Jobs, focusing on innovation and design.