According to Adobe’s Digital Trends Report, 64% of consumers value personalized recommendations, but 92% insist on responsible data use. While many accept age and gender-based personalization, fewer are comfortable with data like ethnicity or income. Marketers are cautiously adopting generative AI for personalized content, emphasizing transparency and quality to maintain customer trust.
According to Adobe’s Digital Trends Report, 64% of consumers value personalized recommendations, but 92% insist on responsible data use. While many accept age and gender-based personalization, fewer are comfortable with data like ethnicity or income. Marketers are cautiously adopting generative AI for personalized content, emphasizing transparency and quality to maintain customer trust.