Meesho CEO Vidit Aatrey said nearly 75% of customer orders on the platform are now influenced by artificial intelligence-powered features. He explained that AI is helping improve product discovery, recommendations, pricing strategies, and customer engagement across the e-commerce platform. The company is increasingly using AI to personalize shopping experiences and optimize operational efficiency. Aatrey noted that AI adoption has become a major competitive advantage in India’s fast-growing online retail sector. The development reflects how e-commerce companies are leveraging AI to improve conversions and customer retention.
Meesho CEO Vidit Aatrey said nearly 75% of customer orders on the platform are now influenced by artificial intelligence-powered features. He explained that AI is helping improve product discovery, recommendations, pricing strategies, and customer engagement across the e-commerce platform. The company is increasingly using AI to personalize shopping experiences and optimize operational efficiency. Aatrey noted that AI adoption has become a major competitive advantage in India’s fast-growing online retail sector. The development reflects how e-commerce companies are leveraging AI to improve conversions and customer retention.