At Microsoft Ignite 2024, Adobe and Microsoft companies introduced two key initiatives to enhance marketing productivity. The first is the Adobe Marketing Agent for Microsoft 365 Copilot, a generative AI-powered tool that seamlessly integrates Adobe’s marketing capabilities into Microsoft 365 applications. Additionally, the companies are continuing their collaboration with the Adobe Experience Platform Federated Audience Composition, integrating Microsoft Fabric to give marketers expanded access to critical datasets for creating high-value audiences.
At Microsoft Ignite 2024, Adobe and Microsoft companies introduced two key initiatives to enhance marketing productivity. The first is the Adobe Marketing Agent for Microsoft 365 Copilot, a generative AI-powered tool that seamlessly integrates Adobe’s marketing capabilities into Microsoft 365 applications. Additionally, the companies are continuing their collaboration with the Adobe Experience Platform Federated Audience Composition, integrating Microsoft Fabric to give marketers expanded access to critical datasets for creating high-value audiences.