Adobe has launched Adobe GenStudio, a suite of software products with generative artificial intelligence (Gen AI) capabilities for enterprises. The tools will help marketing teams plan, create, manage, activate, and measure on-brand content. Adobe also introduced add-on features to its existing generative AI models Adobe Firefly and unveiled Journey Optimizer for better customer engagement. The new tools will help Adobe increase the take-up of its experience cloud business, which is used by 11,000 customers globally across industries. Adobe also announced a partnership with Microsoft, bringing Adobe Experience Cloud workflows and insights to Microsoft Copilot for Microsoft 365 applications. The partnership aims to address challenges faced by marketers in switching between different applications, as 43% of marketing and communications professionals reported that switching between digital applications was disruptive to their creativity.