AI accelerates, YouTube tops user charts, social ad spend soars and more

Posted under: Web technologies
Date: 2025-02-10
Social Media AI & Brand Engagement 2025 | Key Insights

AI is reshaping social media, with 5.24 billion users globally and rising brand discovery. Digital ad spend hit $790 billion in 2024, with social media ads up 15%. ChatGPT led AI adoption, averaging 250M monthly users. Instagram tops brand research, while TikTok dominates user engagement. Influencer marketing grew 14%. Brands must navigate cultural nuances to drive engagement and ROI.

Read more at: technode.global

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AI accelerates, YouTube tops user charts, social ad spend soars and more

Posted under: Web technologies
Date: 2025-02-10
Social Media AI & Brand Engagement 2025 | Key Insights

AI is reshaping social media, with 5.24 billion users globally and rising brand discovery. Digital ad spend hit $790 billion in 2024, with social media ads up 15%. ChatGPT led AI adoption, averaging 250M monthly users. Instagram tops brand research, while TikTok dominates user engagement. Influencer marketing grew 14%. Brands must navigate cultural nuances to drive engagement and ROI.

Read more at: technode.global
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