With 99% of respondents using at least one digital platform, small firms employ technology almost universally. The use of AI by small firms has significantly expanded even though no particular technology platform type dominates the others. The percentage of small firms that reported adopting generative AI technologies, such as ChatGPT, Zendesk, and Hubspot, increased by 17% in the 2024 report from 23% in 2023.
With 99% of respondents using at least one digital platform, small firms employ technology almost universally. The use of AI by small firms has significantly expanded even though no particular technology platform type dominates the others. The percentage of small firms that reported adopting generative AI technologies, such as ChatGPT, Zendesk, and Hubspot, increased by 17% in the 2024 report from 23% in 2023.