One third of small businesses are experimenting with Gen AI, and a quarter of them are already seeing the upside. Nicholas Tremper, senior economist at Gusto, said the biggest benefit for small businesses using gen AI is getting ahead in the race for talent. While generative AI has no shortage of risks—like data security and hallucinations—small business owners are treading cautiously to avoid major pitfalls.
One third of small businesses are experimenting with Gen AI, and a quarter of them are already seeing the upside. Nicholas Tremper, senior economist at Gusto, said the biggest benefit for small businesses using gen AI is getting ahead in the race for talent. While generative AI has no shortage of risks—like data security and hallucinations—small business owners are treading cautiously to avoid major pitfalls.