AI-Powered Virtual Agent Sells More Soft Drinks Than a Human Agent

Posted under: AI technologies
Date: 2025-06-02
AI Agents Outsell Humans: Twilio's Cutting-Edge Tech | Justo Global

Twilio's AI-powered virtual agent outperformed human counterparts in a recent sales experiment, selling more soft drinks due to "persistent and shameless upselling strategies". The AI agents also demonstrated faster response times, higher ticket resolution rates, and improved conversion. Twilio provides real-time AI agent monitoring through its 'conversation relay' feature. The company's conversational intelligence capabilities deliver deep behavioural insights, enhancing performance outcomes significantly, said director of solution engineering at Twilio, Christopher Connolly.

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