AI shaped the 2024 holiday shopping season, influencing $229bn in global online sales, with AI-generated recommendations driving a 6% year-on-year increase. Social commerce platforms like TikTok and Instagram contributed to 20% of sales. Returns surged to $122bn, with AI tools aiding returns processes. UK retailers like Tesco expanded AI for efficiency and personalization, highlighting AI's pivotal role in retail's future.
AI shaped the 2024 holiday shopping season, influencing $229bn in global online sales, with AI-generated recommendations driving a 6% year-on-year increase. Social commerce platforms like TikTok and Instagram contributed to 20% of sales. Returns surged to $122bn, with AI tools aiding returns processes. UK retailers like Tesco expanded AI for efficiency and personalization, highlighting AI's pivotal role in retail's future.