AI-generated video technology has progressed dramatically, winning attention from Hollywood and advertisers. Notable examples include Google's Veo 3 platform, which has recently showcased flawless videos, cementing a standard of quality. According to Elizabeth Strickler of Georgia State University, “Every week, sometimes every day, a different one comes out that's even more stunning than the next.” Runway AI's partnerships with Lionsgate highlight AI's role in cost-effective pre-visualization and storytelling, transforming creative processes across the industry.