Aiviq explores the challenges posed by the 'build everything at any cost' mindset in asset managers' pursuit of AUM growth strategies. With rising internal costs, market uncertainties, and anticipated headcount reductions, investment firm executives must make critical decisions about transformation initiatives and strategic priorities. Amidst challenges, there are opportunities for asset managers to stand out through data science for new investment strategies, innovative products, and Generative AI for enhanced client experiences. Aiviq's expertise in sales attribution rules and trade splitting exemplifies its commitment to addressing crucial aspects of sales data, attribution rules, and reporting. Aiviq's sales attribution functionality aids asset managers in sales analytics, AUM concentration decisions, and automates transfer pricing, promoting internal unity and focusing investments on revenue-generating initiatives.