Alibaba is rebranding and enhancing its mobile AI app from 'Tongyi' to 'Qwen' to compete with ChatGPT. Over 100 developers are working on integrating e-commerce features from platforms like Taobao. The initial version will be free to attract users, followed by planned monetization. In its last quarter, Alibaba reported triple-digit growth in AI products and experienced rapid growth in its cloud division, highlighting its focus on expanding AI capabilities and market competitiveness.