Alphabet and HubSpot would be a strange pairing

Posted under: Smart Technologies
Date: 2024-04-05
Alphabet and HubSpot would be a strange pairing

Google's Alphabet is exploring the possibility of buying Boston-based HubSpot, a CRM and marketing automation company with a market cap of over $33 billion. If such a deal were to happen, the cost would likely be pretty substantial, involving a significant premium over the current value. However, this creates more job cuts, and the company could also face a hostile regulatory environment for large deals.

Read more at: techcrunch.com