Amazon India announces its largest-ever seller fee reduction, eliminating referral fees on over 120 million products priced below ₹300 across 135+ categories, effective April 7, 2025. The initiative includes reduced shipping rates starting at ₹65 and up to 90% savings on multi-unit sales. "We're making it more lucrative for sellers to sell on Amazon.in," says Amit Nanda, Director of Selling Partner Services. The move particularly benefits small businesses, which comprise 90% of Amazon India's 1.6 million sellers, with half based in tier 2-4 cities.