Amazon has introduced a 24/7 AI-powered Seller Assistant for its 1.7 million Indian merchants to streamline catalogue management, inventory planning, and advertising. Built on Amazon Bedrock, Nova, and Claude models, it reduces operational effort by nearly 70% and listing errors by 10%. The rollout ahead of Prime Day serves as a real-world test. Tools provide restocking recommendations and campaign optimization. Amazon aims to impact 15 million businesses by 2030 through such innovations. This reflects the growing use of AI across e-commerce platforms.
Amazon has introduced a 24/7 AI-powered Seller Assistant for its 1.7 million Indian merchants to streamline catalogue management, inventory planning, and advertising. Built on Amazon Bedrock, Nova, and Claude models, it reduces operational effort by nearly 70% and listing errors by 10%. The rollout ahead of Prime Day serves as a real-world test. Tools provide restocking recommendations and campaign optimization. Amazon aims to impact 15 million businesses by 2030 through such innovations. This reflects the growing use of AI across e-commerce platforms.